The SA Olive industry has had the pleasure of working with the Absa team for the past seven years in organising and executing the Absa Top 10 Olive Oils awards. Absa’s support for the industry adds a distinctive flavour to the yearly celebrations of the industry’s efforts and success. There is much appreciation in the local olive oil industry for Absa’s commitment to highlighting the accomplishments of the agricultural sector.
A message from Absa by Willem Nel
At the onset, let us pause for a moment and remind ourselves about President Cyril Ramaphosa’s inspiring inaugural State of the Nation address in parliament on 07 February 2019. The importance of agriculture in the economy was highlighted several times.
Consequently, budget allocations for agriculture did not only increase but allocations were directed at areas of growth.
As world demand increases, South Africa is certainly stepping up to the plate in meeting the shortage of quality, fresh olive oil. As we know, olive oil is no longer simply used for cooking. Its many and varied uses, including its numerous health benefits, are increasingly known and enjoyed by people all over the world.
In the last two decades, South Africa has lost close to 30% of its farmlands due to water scarcity. Against this backdrop, South Africa has still managed to produce world-class olive oil, which has been recognised on the international stage.
Absa is proud to have been part of the SA olive oil journey over the past few years, and we look forward to many more years together. We remain committed to promoting the uniquely and proudly South African extra virgin olive oils. Our continued involvement with and support of this competition is driven by our confidence in the South Africa extra virgin olive oil producers. These producers are working hard to increase the prestige and sophistication of olive oil produced in South Africa.
Absa’s continued support of the SA Olive Oil Industry Association is in line with the bank’s vision of making a lasting and positive impact in the communities that we serve.
We believe in a vision as a bank to Share Growth. It means looking out for opportunities for our clients and the communities in which we live and work, to thrive, because we know that when society prospers, we all do. Through our Shared Growth ambition, we want to change the future. We want to support the SME sector in ways that create business opportunities.
This vision simply put makes us fit to work together with the SA Olive Association, to further grow and develop the industry because if olive oil producers grow, we all prosper.
This is in line with our new brand and purpose, inspired by the African continent’s ingenuity, tenacity, audacity and positivity. It’s a tribute to Absa’s commitment to help ensure the olive oil industry takes up its rightful place in the economy. It’s a commitment from Absa to get things done, driven by bravery and passion, with the readiness to realise the possibilities on our rich African continent, and beyond.
We call this Africa-na-city!
Absa has recognised and awarded top locally produced extra virgin olive oils since 2013. Being an Absa Top 10 winner is a remarkable achievement for winning producers and an award in this competition is confirmation that their oils are of the highest quality.
I’d like to thank the SA Olive Association and our judges for adjudicating and running with this pioneering competition that awards the top 10 olive oils in the country – a sort-after accolade.
And of course, on behalf of Absa, I extend heartfelt congratulations to this year’s outstanding winners in the Absa Top 10 Olive Oil competition. We wish all the trophy winners’ great success on their olive oil making journey and hope they continue to prosper in local and international olive oil markets.
Despite the horrendous drought and challenging growing conditions our growers have once again produced world quality premium oils. Competitions like these not only shine a light on the skills of SA olive oil producers, they also encourage South African and international consumers to buy locally produced extra virgin olive oils. The industry has shown itself to be forward thinking and innovative in all aspects of production.
That’s Africanacity. That’s Absa