ABOUT

SA OLIVE

SA Olive is an association representing the common interests of the South African olive industry. SA Olive members consist of olive growers, olive oil producers, table olive producers, tree nurseries and olive importers. SA Olive is committed to supporting a healthy future, i.e. ensuring a healthy future for its members, healthy growth and development for the industry and a healthy lifestyle for all South Africans.

SA OLIVE

OBJECTIVES

To act as the national mouthpiece for the Olive Industry in SA.

To foster, encourage and safeguard the interests of members.

To collect, compare and distribute relevant information regarding the Olive Industry in general to members.

To render and/or obtain assistance for members by collective representation.

To deal with any matter that may be in the interests of members and the local Industry.

To liaise and co-operate with Government Departments, the Agricultural Unions and other allied bodies in the interests of the Olive Industry.

To assist in creating a positive climate in which members can conduct their marketing and promotional activities.

To do whatever is necessary and proper to facilitate the achievement of all of the objectives.

VIEW THE SA OLIVE MEMORANDUM OF INCORPORATION

BOARD OF

DIRECTORS

Richard Allen (Chair)
Richard Allen (Chair)
Quality & Certification
Commercial & Marketing
Tiaan Ras (Vice Chair)
Tiaan Ras (Vice Chair)
Quality & Certification
Jason de Beer
Jason de Beer
Commercial & Marketing
Gerhard du Toit
Gerhard du Toit
Sustainability & Transformation
Research & Development
Pieter du Toit
Pieter du Toit
Commercial & Marketing
Arend Hofmeyr
Arend Hofmeyr
Member Services, Data and Systems
Mike-Alec Kearney
Mike-Alec Kearney
Research & Development
Philip King
Philip King
Finance & Governance
Nicolaas Roodt
Nicolaas Roodt
Member Services, Data & Systems
Gert van Dyk
Gert van Dyk
Research & Development
Kelly White
Kelly White
Commercial & Marketing
Nick Wilkinson
Nick Wilkinson
Finance & Governance
Portfolios
Finance & Governance
Member Services, Data & Systems
Research & Development
Sustainability & Transformation
Commercial & Marketing
Quality & Certification
Directors

Nick Wilkinson
Philip King

Arend Hofmeyr
Nicolaas Roodt
Gerhard du Toit (Agriculture)
Mike-Alec Kearney (Engineering)
Gert van Dyk
Gerhard du Toit Kelly White
Pieter du Toit
Jason de Beer
Richard Allen
Tiaan Ras
Richard Allen
Focus areas
  • Finance
  • Governance
  • Business Strategy
  • Memberships, Database, Tree Census
  • Statutory Measures
  • Systems integrity & security
  • Strategic research programme
  • Projects and partnerships
  • Innovation and technology
  • Testing, registration of chemicals
  • Industry sustainability
  • Small and emerging producers
  • Adherence to NAMC guidelines
  • Environmental stewardship
  • Driving demand
  • Generic promotion
  • Consumer education
  • Access to markets
  • Best practices, quality, certification
  • Transparency, integrity, independence
  • Compliance, food safety
  • Audits & Controls
Activities
  • Accounting oversight
  • Governance best practices
  • Cashflow management
  • Budgeting and financial reporting
  • Annual auditing
  • Remuneration
  • Members register
  • Statutory records and reports
  • Tree Census process and outcomes
  • Innovation and business process improvement
  • Systems integrity and security
  • Compliance with POPIA/PAIA and Companies Act.
  • Basic, applied and experimental research
  • Project prioritisation and performance
  • Registration of chemicals for olives
  • Research funding and utilisation thereof
  • Liaison with research partners
  • Results dissemination (benefit to members)
  • Supporting new industry entrants and emerging producers
  • Fostering environmental stewardship in the industry
  • Facilitating the rollout of development programmes
  • Assessing feasibility of new transformation initiatives
  • Ensuring value-add and adherence to NAMC guidelines
  • Driving demand for olives and olive oil
  • Implementing generic marketing and consumer education campaigns
  • Optimising the use of communications platforms
  • Enhancing South Africa’s competitiveness as a quality producer
  • Implementing import substitution strategies
  • Facilitating access to markets for local products
  • Continually raising the quality profile of our industry
  • Implementing internationally accepted quality standards and practices
  • Introducing a local seal for table olives
  • Developing a full certification scheme for EVOO (incl. food safety)
  • Monitoring compliance and conducting audits
  • Mitigating threats and addressing non-compliance

SA OLIVE

STATISTICS

South African Olive Oil in a Nutshell

95%

of South African olive oil is produced in the Western Cape.

95%

of all South African olive oil is extra virgin olive oil (EVOO).

South Africa is the 5th largest olive oil producer in the Southern Hemisphere.

South Africa is the largest olive oil producer in Sub-Saharan Africa and the 6th largest producer in Africa.

1.5m

litres of SA olive oil are produced pa, of which more than 90% is consumed locally.

SA per capita consumption of olive oil is estimated at 80ml pa. (About the size of an espresso cup!).

Olive farming in South Africa is growing by around 20% pa, making olives the fastest growing agricultural sub-sector.

South African Olive Cultivars

Cultivar
Amount
Frantoio

28%

Mission

21%

Coratina

10%

Favolosa

9%

Leccino

6%

Kalamata

6%

Manzanilla

4%

Picual

3%

Koroneiki

3%

Other

10%

Market Growth

  • In 2020, an estimated 2 400 hectares were dedicated to olive oil, representing a 70% increase since 2012. Similarly, dual table and oil hectares have grown by 52% over the same period.
  • Based upon the rate at which new trees are being planted, olive farming is growing by a minimum 20% per annum, doubling in size every four to five years – making olives the fastest growing agricultural sub-sector.
  • Between 2004 and 2016, SA olive oil production increased by 140%, all of which is currently EVOO. This is in line with worldwide consumption of olive oil, which has nearly doubled in the last two decades.
  • Over the past 10 years, the land under olive cultivation has doubled in size from 1800 hectares to nearly 3700.
  • The majority of South African olive farms are small: almost half of the 195 registered olive growers are farms of less than 5 ha.
  • Around 1.5-2.0 million litres of local olive oil are produced each year, and a further 5-6 million litres of olive oil are estimated to be imported annually.
  • While local production is entirely Extra Virgin, the same cannot be said for imported olive oils.
  • In terms of table olives, around 1400 tonnes of olives are produced, and about the same volumes are imported each year.
  • The bulk of SA olive oil imports are from Spain, followed by Italy, Portugal, and Greece.
  • South Africa exports olive oil to neighbouring African countries, particularly Botswana and Namibia.
  • Per capita consumption of olive oil is estimated at 0,08 litres per annum in South Africa. This is a minuscule amount compared with the 12-36 litres of European countries. However, it is an indication of the potential for future growth in demand for olive oil.
  • As the industry continues to grow with the support of local consumers, South Africa’s reliance on imported olive oil and table olives is expected to decrease.